According to Eurobarometer data, 95% of the e consumers are inclined towards sustainable consumption and show concern for aspects such as sustainability, climate change and the future of the planet. However, they also report that they do not know what to do in order to reduce the environmental impact of the purchasing process. This shows a lack of training that we need to fill.
This is the origin of ECOnsumer. A project that offers innovative materials to work directly on the sustainability gap between purchase intention and real purchase. How? By empowering the e consumers with green competences that directly influence real change towards more sustainable purchasing habits. Because our habits count, because sustainability is in our hands and responsible consumption is just a click away.
ECOnsumer is structured in 5 work packages:
- WP1: Project Management
- WP2: ECOnsumer Training Course Development
- WP3: Toolbox of Gamified activities
- WP4: Compilation of APPs for the promotion of sustainable consumption
- WP5: Dissemination and Impact
Taking into account that consumption is key in the process of social transformation, ECOnsumer is inspired by the need to improve e-consumers’ skills in sustainability, from an inclusive and global perspective, and using DigComp_Consumers as a reference which offers a unified framework to improve digital skills throughout the purchasing process.